Integrating Your QR Code INTO Your Logo

Alright, so you got yourself a QR Code! Good for you and welcome to the future but what's next? How do you start actually using the things? On its own, most codes look pretty much exactly the same as every other code. How do you differentiate yours, make it, well, distinctly you? How about placing it directly into your logo?

You may or may not want to place the code directly to the front of your building but you do want to have a logo file that contains your code in it for a number of reasons. Here's a few of our clients that are starting to get hip to this new way of transmitting extra information about their businesses and endeavors simply by enhancing their logos QR style!

By placing the code directly in their logo, anywhere it is displayed either online or in the physical world becomes an information jump-point for people interested in either live music or eating, so, pretty much everyone! 

If people see it, increasingly they want to scan it. Once they scan it, how you engage them further is up to you, though we have ideas and we'd love to help! And, as you already know if you're reading this blog on your mobile device, the code inside the logo actually becomes a scannable object by a secondary device!

We see alot of people trying to hide their codes away or make them really small. At QRZap we think that's missing the point. This is about engagement. Don't make people work. No reason you can't put that code out there for the world to see and also look good doing it!

Why You NEED To Put That QR Code On Your Website

Imagine, if you will, the following scenario: I'm running late for a meeting (as is often the case. I'm not proud of this but it does seem to be a recurring phenomenon). Most importantly, this is a meeting with YOU and YOU want my business. How are YOU going to make my life easier? What do you have to do with me slugging back coffee and rifling through suit jackets and trying to find my keys? Well, is your QR Code very prominently displayed on the top of your website? You just made my life easier.

               You just made my life easier because I have to go to your website to ensure I have your address and contact information on hand and in my mobile device. Your page comes up and I'm about to perform that high speed hunt we've all done a million times before but I stop. I see you have a QR Code and I wonder: are you actually that smart that you have anticipated my needs so completely that all I have to do is scan the code on your webpage and all the pertinent information will leap into my cell phone? Sure enough, there's a GoogleMap linking to your office location and your phone and email in case anything else pops up on the way! You just saved me time and time, as they say, is money. Which means I think you're a pretty cool dude or dudette. 

QR Codes: Anywhere you have physical OR digital space.

QR Codes and Cowboy Hats: Promote Yourself ANYWHERE...

Want to experiment with QR Codes and mobile marketing? At

Calgary Stampede we put codes on shirts and hats and hit 

the grounds! We had all sorts of folks come up and ask to 

scan us (which, admittedly, feels a little weird at first) and 

from our comprehensive Analytics system we can tell you our 

codes were scanned by people from all over Canada and the 

United States, a few folks from the U.K., a couple from Israel 

and three people from Australia!

QR Codes on clothing. Look at it as a brand new way to 

promote your business, your product, your cause or you!

Ain't we cute? All for now! www.qrzap.com 

THIS JUST IN!!! DIAMOND SHAPED QR CODES!!!

Those cutting edge fellas at QRZap are at it again! How much more innovative can you get? Sure, QRCodes are incredible tools for transmitting unlimited amounts of information to mobile users anywhere you have the physical OR digital space to do so, but do they have be so...square? NOT ANY MORE!

Yep. We're dorks. But what does it do for a logo?

Definitely hip. Now I'm gonna have a bowl of Shreddies and get back to work. 

Facebookin' With QR Codes

So, you went to www.qrzap.com and got yourself a hyperfunctional QR Code all tricked out and linked up to a truly excellent, fully customizable mobile webspace (or QR Space, if you're hip to the lingo) but how are you going to make use of it for your social networks? As we like to say, you can put your QR Code anywhere you have physical OR digital space, so why not Facebook or Twitter? Why not indeed! Our previous post was about how to attach a QR Code to Twitter, this baby's ALL ABOUT THE FACEBOOKIN'!

1) Your Profile Image

Download your code (at www.qrzap.com, as I might have mentioned a few times) and save it as a jpeg on your desktop then attach it as a profile image just like you would any other type of image. Easy.

2) Insert it directly into your logo banner

Sexy as hell, ain't it? Fully scannable from your desktop. By the way, it turns out my spell-checker doesn't like scannable or hyperfunctionalized. Scan worthy? Functions with the capacity to be hyper? Onwards...

3) Put it on your wall  (or a friend's wall, or a fan page, or a corporate page, or...)

And what happens when you click on the image? 

LOOK AT THE SIZE OF THAT BADBOY!

And that, friends and neighbors, is how you use your QR Code on Facebook! Did I miss anything? Comment here or shoot me a tweet @web3v0! 

Attach Your QR Codes to Tweets

 There's all sorts of ways to use QR Codes for social networking and Twitter is no different! Making it your profile image is just a start! Why not attach it directly to a tweet, address it to whomever and see if you can make your business, your cause or you go viral! It's this easy:

Underneath the tweet interface on the left-hand side is a little camera icon. Click it!

You'll have the option of selecting an image from your desktop. Go to whichever file you've saved your QRCodes in, open and attach it just like you would for an email then send your tweet! You've just tweeted your QRCode! Here's what it looks like:

Cool, right? Thanks, Twitter!